Thursday, 1 October 2015

Grocery Shopping Made Easy: Thank Your Mobile App!

Technology is fast penetrating into our homes and is challenging our traditional habits. Change, as they say, is the only permanent law and this change is certainly for good. Gone are the days when one had to wait for the weekend or squeeze in time for tedious grocery shopping into an already hectic day. All this and more is now just a single click away. Yes, mobile apps for grocery stores are all over the internet. Whether you are an android, iOS or Windows users, there are apps waiting to be downloaded onto your devices. This emerging market segment is giving urban users the comforts from listing down daily requirements and stopping by a store to physically pick up the groceries. Some benefits of grocery mobile apps include the convenience of shopping at will, ease of browsing what’s in at the store, choosing the products, booking a delivery slot and suitability of payments.

People are now breaking free from the traditional shackles that restrict their shopping outings. Today, anytime, anywhere shopping is the new mantra and a game changer. It’s not just the customers who are reaping the benefits of mobile applications, even the service providers are making merry at the paradigm shift in the behavioral habits of Indian customers. A joint study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) and Deloitte suggests that app downloads in India is set to grow from 1.56 billion/annum in 2012 to 9 billion/annum by 2015 thus witnessing a tremendous compound annual growth rate (CAGR) of almost 75%. The revenues from paid apps is believed to rise to more than Rs 1500 crore in 2015 as against 900 crore in 2014. A boost of Rs 700 crore is simply astonishing! This growth is propelled by the ever increasing usage of internet on smartphones. Service providers’ expanding their 3G footprints and 4G venture announcements are two other factors for this compelling growth paving way for smartphone sales and thus app downloads. Read More -

Thursday, 17 September 2015

Load Testing: Is it what you missed to test after mobile app development? Don’t Miss it before launch, as it can backfire

Mobile apps offer a lucrative mix of technology and e-commerce on the go. Being on mobile gives your business a prominent share in the marketing domain. Have you on your part ever contemplated your readiness and the fact what if the app just crashes when it is needed most? A word of caution here – ensure Load Testing procedure is followed before you launch the app lest it may backfire and sting hard!

Load Testing is a non-functional software testing that helps understand the system behavior when subjected to a specific load (traffic). An automated process, it allows the organizations to study system’s behavior at the backdrop of normal and prime traffic conditions. It helps determine the maximum operating capacity and bottlenecks and also identify the factors hampering the performance of the mobile application. It is a process based on real-time user traffic movements, which allows organization to check the influence by altering the number of users vising the application at a specific period of time. The aim of load testing is to determine the maximum work capacity that a system can ultimately handle without any symbolic changes in the performance.
Read More - Test after mobile app development